We increasingly live in a delusional world. Fake news, filters and overproduction provide a dystopian future perspective. We need a reality check. The REAL EYES REALIZE REALITY campaign allows us to see through the eyes of a child. A child is cheeky, direct and honest.
The message: face reality and create a more sustainable and honest future for them. Along with this fictional awareness campaign Bonne Amsterdam appeals to our empathy and shows new possibilities regarding digital fashion and sustainability.
Concept TANISHA SAPHIRA Photographer EVA PRAYCE makeup ANNA MASTENBROEK models KIDZ MODEL MANAGEMENT film FLEUR KAMPHUIS styling TANISHA SAPHIRA studio N/J SPACE STUDIO